Closing the deal: negotiation strategies to increase sales

Effective sales negotiation is like a dance: Sellers must read their partners, synchronize movements, and know when to lead versus when to follow.

In this course, you’ll learn how to master the art of sales negotiation. First, you’ll identify the goals, prerequisites, and stages for entering a negotiation. You’ll then walk through five essential sales negotiation techniques. Finally, you’ll explore how to counter common buyer negotiation tactics and close the deal.